Shopify appFor stores running social ads

Your social ads open in the wrong browser.

Instagram, Facebook and TikTok open your store inside their own built-in browser, where Apple Pay, saved passwords and autofill often don't work. Escape the Link moves shoppers to Safari or Chrome as soon as they land.

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No link changes Works with any theme UTMs kept

Covers every link shoppers tap, in every app

  • IgInstagram ads
  • IgInstagram link in bio
  • FbFacebook ads
  • TtTikTok bio links
  • IgInstagram stories
  • ScSnapchat ads
  • IgInstagram DMs
  • TtTikTok ads
  • InLinkedIn posts
  • ThThreads posts
  • PiPinterest pins

The in-app browser looks normal. Checkout isn't.

Most taps on social ads, bio links and stories never reach a real browser. They stay inside the app, in a stripped-down browser the shopper didn't choose.

Apple Pay goes missing

On iPhone, Apple Pay is switched off when an app injects its own code into the page, and social apps do. Shoppers are asked to type a card number instead.

Saved details don't fill

Passwords, addresses and cards saved in Safari or Chrome aren't available. Every field gets typed by hand on a phone keyboard.

Shoppers start signed out

The in-app browser keeps its own cookies. Accounts and sessions from the shopper's usual browser aren't there.

Same shopper, two checkouts.

The page is identical. What the shopper can do with it isn't.

Inside Instagram's browser
  • Card number typed by hand
  • Email and address typed again
  • Signed out of your store
In Safari, with Escape the Link
  • Pays with Face ID
  • Saved details fill in
  • Already signed in, as usual

Set up in two minutes. Nothing to change in your ads.

Escape the Link runs on your store, not on your links. Every link that points to your store is covered, including the ones already live.

  1. Install from the Shopify App Store

    No code, no theme edits.

  2. Turn it on in your theme editor

    Switch on Escape the Link under App embeds, then save.

  3. Test it from your phone

    Send yourself a test link in an Instagram message. A debug panel shows what was detected.

What happens when a shopper taps.

All of it runs on the shopper's phone, in the first moments of the page load.

  1. Detect

    A small inline script in your theme's <head> recognises Instagram, Facebook, TikTok, Snapchat, LinkedIn, Threads and Pinterest browsers as soon as the page starts loading.

  2. Open the real browser

    The same URL is handed to Safari on iPhone or Chrome on Android.

  3. Fall back to one tap

    If an app blocks the automatic switch, shoppers see a short prompt to open their browser. They can also stay where they are.

  4. Already in a real browser?

    Nothing happens. A few pattern checks, then the script steps aside.

Your tracking comes along.

Shoppers land on the exact page they tapped, with every parameter intact.

UTM tags, discount codes, affiliate IDs and ad click IDs like fbclid and ttclid are passed through as they are. Your analytics see a normal visit.

Safari
https://yourstore.com/products/canvas-tote?utm_source=instagram&utm_medium=paid&utm_campaign=fall_drop&fbclid=IwAR2x9Lk
Opens in Safari, character for character.

Light by design.

Built for stores that care about page speed and about what an app can see.

Apps covered
InstagramFacebookTikTokSnapchatLinkedInThreadsPinterest
Page speed
One inline script, no extra request in regular browsers. The prompt loads only inside in-app browsers.
Permissions
Reads your theme to check the embed is on, and installs the results pixel. No access to orders or customer records.
Data sent
Event type, app name and order total. No customer, order or device identifiers.
Control
Pick which apps to handle, choose automatic or ask first, or pause it with one switch.
Debugging
Add ?dl_debug=1 to any page of your store to see what Escape the Link detected.

When an app says no, shoppers are one tap away.

Social apps change their rules often. Escape the Link always tries the automatic switch first and keeps a clear prompt ready for when it's blocked, so a link never dead-ends.

The prompt matches the shopper's phone: Safari wording on iPhone, Google Pay and Chrome on Android. Available in English, French, Spanish, German, Italian, Dutch and Portuguese (Brazil and Portugal).

See what it brings in.

Your Escape the Link dashboard shows how many shoppers were moved, the orders they placed and the revenue behind them, by app.

Counted with a Shopify web pixel that sends totals only, never names, emails or addresses. Where cookie consent applies, only shoppers who accept analytics are counted.

Results7 days30 days90 days
Shoppers moved1,284
Orders97
Revenue$6,410
In-app visits3,902
AppMovedOrdersIn-app visits
Instagram812612,140
Facebook301241,050
TikTok17112712

Example data

One plan. Every app.

Try it free for 14 days, then $9.99 a month. Billed through Shopify, cancel anytime.

$9.99/ month

14-day free trial

  • Instagram, Facebook, TikTok, Snapchat, LinkedIn, Threads and Pinterest
  • Automatic switch to Safari or Chrome, with a fallback prompt
  • Prompt in 7 languages
  • Results dashboard: shoppers moved, orders and revenue
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Questions

Something else on your mind? Contact support

Do I need to change my ad or bio links?

No. Escape the Link runs on your store, so every existing link is covered: ads, link-in-bio tools, stories, DMs and posts. Keep using your current URLs.

Will it slow down my store?

In a regular browser it does a few pattern checks on the user agent and stops. There's no extra network request. The prompt script is only downloaded inside in-app browsers.

What if Instagram blocks the automatic switch?

Shoppers see a short prompt to open the page in Safari or Chrome with one tap, or to continue where they are. Each shopper is only redirected automatically once per session, so nobody gets stuck in a loop.

Does it work on Android?

Yes. On Android, shoppers are moved to Chrome or their default browser, and the prompt mentions Google Pay instead of Apple Pay.

Does it collect customer data?

No. The results pixel sends the type of event, which app the shopper came from and, for orders, the total and currency. No names, emails, addresses, or customer, order or device identifiers. It follows your store's cookie consent settings.

Can I turn it off for some apps?

Yes. In settings, choose which apps to handle and whether to open the browser automatically or always ask first. You can also pause Escape the Link without removing it from your theme.

Send every social shopper to the checkout that works.

Install Escape the Link, switch it on in your theme, and your next ad click lands in Safari.

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